Nike ads
I love many commercials -- I've gone to see those "Best of" at my local
repertory theater several times and gotten the chance to watch a Cannes Lions
DVD once or twice... (Go "Cog"!)
But one thing I would absolutely love is a DVD of (almost) all of Wieden
Kennedy's work for Nike. The "Freestyle" commercial and the rest
of the commercials out of that campaign were awesome. The "Secret
Tournament" campaign and "Airport 98" (and its spiritual
followup Brazil vs Portugal in, what, 2002?) ads were
outstanding. "Move" was a pure work of art. "Tag" and
"Musical Chairs" blew my mind. Old stuff like "Tailgating"
was great. Joe Namath's "Comeback", the NBA lockout ad with Spike
Lee and Regina Miller, the old Fun Police ads, "Shade Running", the
only-in-Canada "Going To School"** spot, the Lebron ad that played just
prior to his NBA debut where he faked freezing up in his first moment
with the ball -- all great. The Presto parkour ads like "Angry
Chicken" introduced me to the whole concept of parkour.
** "Going To School" featured a young girl who walked from her home to school
without ever touching the ground, thanks to a wide variety of urban objects -
newspaper boxes, bus stop benches, trees, etc.
Their current Jordan XXI commercial rocks. The concept and
execution are incredible... One fan even put together a side-by-side
comparison of the recreated moves to the old stuff. Come to
think of it, the thing the XXI commercial reminds me of is Jordan
playing 1 on 1 with his younger selves.
Anyways, long story short, I want just about every W+K Nike ad ever made in
convenient DVD format.
Update: Aug 15 2006 - "Going To School" has been uploaded since I last
wrote this (not by me), so I've linked it.
